Privacy Policy

Last Updated: 6/9/26

Introduction

This policy is the Privacy Policy of the website https://trypups.com, which is owned by PUPS Line LLC (hereinafter: "Company"). The Company makes use of the information provided to it by you through the Website (as defined below) and/or through any other means (hereinafter: "Policy").

The Privacy Policy applies to all viewing and/or use of the website located at https://trypups.com and/or any other means of communication with the Company in connection with the Website (hereinafter: "Website").

This document sets out the information collected by the Company and the manner in which it is used, in accordance with applicable privacy protection law (hereinafter: "Law").

It is hereby clarified that the Privacy Policy forms part of the Website's Terms of Use (click here: Terms of Use) (hereinafter: "Terms of Use"), and therefore both documents should be read together.

By using the Website and the products offered thereon, you are expressing your consent to the Company's use of information about you as detailed in the Privacy Policy.

The Company may, from time to time, amend the provisions of the Privacy Policy. In any case where amendments are made to the Privacy Policy, the date of the update of the Privacy Policy will appear at the top of this page, and therefore the Privacy Policy should be reviewed before each use of the Website. Unless stated otherwise, any amendment to the Privacy Policy shall take effect immediately upon its publication on the Website within the framework of the Privacy Policy. All of this is intended to ensure compliance with applicable privacy protection law, as may be amended from time to time, including all regulations enacted pursuant thereto.

If you do not agree to any of the terms of the Privacy Policy detailed below, please immediately cease your use of the Website. If you continue to use the Website, this shall constitute your express consent to the Terms of Use and this Policy.

The provisions of the Privacy Policy are written in the masculine form for convenience only, and all provisions apply equally to all genders. In addition, all provisions written in the singular form of the Privacy Policy shall also apply to the plural form, and vice versa.

1. Definitions

In addition to the terms expressly defined elsewhere in this document, the following terms shall carry the meanings set forth beside each of them:

• "Holder," "Personal Information," "Processing" – as defined in the Law.
• "Data Subjects" and/or "User" – persons to whom the personal information relates, as defined in the Law.
• "Sub-Contractor" – an external service provider of the Company that provides it with a service involving the processing of authorized information. Insofar as personal information is processed, the Company shall process personal information only on the basis of one or more of the following legal bases set forth in the Law:
  • When the processing is necessary for the purpose of supplying the products or services purchased by you.
  • When the Company is under a legal obligation to process the information pursuant to applicable law (such as the retention of documents for tax reporting purposes).
  • When you have given your express consent to the processing (such as for the purpose of receiving direct marketing mail or marketing profiling).
  • When the processing is necessary for the proper and secure operation of the Website, for the improvement of services, for the prevention of fraud, for the management of legal proceedings, or for the protection of legal rights.

2. Collection of Personal Information and Purposes of Its Use

In the course of using the Website, which requires the provision of personal information, you will be asked to provide certain personal data such as: full name, telephone number, email address, and more. Such data will be transferred to and stored in the Company's database in accordance with applicable privacy protection law ("Law").

It is emphasized that the provision of the above data by you is not required by law; however, without providing the data defined on the Website as "mandatory," you will be unable to open a user account on the Website or to purchase products published thereon.

Data defined as mandatory will be marked in a distinct and prominent manner from the other fields. Since the Company will only request information necessary for the product you purchased or the service you registered for, for certain products published on the Website you may be required to provide additional data relevant to the nature and/or requirements of the product you purchased, in accordance with the Law.

You hereby give your full and express consent to the Company's authority to collect and derive information about you, and to use such information in accordance with the provisions of the Law and applicable guidelines, as well as to enable you to use the Website, for marketing and sales purposes, for making offers, providing benefits, establishing contact, sending updates, for the purpose of addressing and identifying you, verifying details, improving service, providing services, sending direct mail, receiving direct mail services, receiving purchase encouragement notifications, analysis and processing of information, statistical segmentation and research, as well as for business purposes and for advertising and marketing.

In addition to the purposes of use detailed in this document or in the Terms of Use, and without derogating therefrom, the Company shall be entitled to use the information, and to transfer it to third parties, pursuant to the Law, applicable guidelines, and its discretion, in order to comply with any provision of law, including any statute, act, convention, ordinance, regulation, order, official instruction, administrative directive, circular, and/or directive of any governmental or regulatory body; in the event of a complaint and/or request in connection with the use of the Website and/or in order to handle security issues and/or technical issues in the system; in the event of a legal or business dispute between you and the Company; in order to respond to claims by third parties; in order to protect the intellectual property rights of the Company and/or of the data subjects on the Website; in cases where the use of the Website has been made in violation of the Terms of Use and/or in violation of any provision of law; and for the purpose of amending and improving the Website.

It is hereby clarified that the Company shall bear no liability of any kind whatsoever for any use of the information by a third party as aforesaid.

In addition, every third party to whom the information is transferred, including providers of IT, clearing, shipping, and advertising services, is required to sign a Data Processing Agreement, ensuring that the information is used only for the defined purposes, and maintaining strict information security standards.

In the event that the Company undergoes a structural change, change of control, sale of business activity, merger, or similar transaction with a third party, the Company shall be entitled to transfer all information in its possession to that third party in connection with the business activity pertaining to the Website.

The Company collects and processes in its information systems the information required in order to provide the Website's users with the products published thereon, while protecting the legitimate interests of the Company, all in accordance with the provisions of the Law. In general, Website users are not under any legal obligation to provide the information; however, failure to provide such information will negate the Company's ability to supply the products offered by it.

In addition, in the course of using the Website, information about the data subject will be collected, as follows:

• Personal Details – The provision of information by the data subject on the Website takes place at the time of registration and opening of a user account on the Website. Accordingly, you will be asked to provide personal information about yourself and your contact details, such as your name, email address, and telephone number, accompanying documents, and the like. Some of the aforementioned details will be marked as "mandatory fields" whose non-provision will prevent you from completing the requested action. If registration for or purchase of specific services and/or products requires it, you may be required to provide additional personal details that are necessary in accordance with the nature and/or requirements of the product. Such additional personal details will be marked as "mandatory fields" as aforesaid on the product purchase page.
• Transaction(s) – Each time you make a product purchase through the Website, its details will be stored and displayed in your transaction history. In addition, you will be required to enter payment method details, such as a credit card, or any other payment methods published on the Website and/or accepted by the operator from time to time (hereinafter: "Payment Method").
• Without prejudice to the foregoing, you hereby authorize the Company to use the payment method you have entered for the purpose of verifying your identity in connection with the payment.
• Where required, following receipt of the payment method details, the Company shall be entitled to store the last four digits of your debit card (or the equivalent for another payment method) for the purpose of identifying and performing actions at the data subject's request for future actions, without retaining the remaining details.
• It is emphasized that full payment method details are not stored in the Company's systems.
• Activity on the Website: The Company records the data subject's activity on the Website, including products purchased, pages you visit, the date and time of your access to the websites, direct mail messages you receive, and more.
• Data Regarding Your Browsing Device: When you use the Website, the Company (and/or anyone on its behalf) collects and stores information received from you and from your activity on the Website, including your IP addresses, your device identifier, the type of browser you use, and the like.
• Documents: The collection of information may also be carried out through the receipt of documents from the data subject.
• Authorized Parties: The collection of personal information may be carried out directly with the data subject or through anyone acting on their behalf, such as a representing attorney, guardian, or any lawful attorney-in-fact.

It is hereby clarified that you are under no legal obligation to provide any details to the Company, and their provision depends on your will and consent. However, failure to provide such details may impair your experience of using the websites and/or some features of the websites may not be available to you, and in certain cases the Company may not be able to provide you with the product you are requesting.

The information you provide is used by the Company in order to provide you with the products that are the subject of the Website. Therefore, inaccurate information provided by you will affect the information you receive from the Company when using the Website and/or when receiving the products, including the ability to contact you as defined within the framework of the Privacy Policy.

The Company clarifies that the payment method details of the data subject (including credit card numbers) are not stored in the Company's systems, but are transferred directly to authorized clearing entities with which the Company works. These entities are required to comply with strict information security standards, including the PCI DSS standards accepted worldwide for the protection of financial information.

The Company uses the financial information solely for the purpose of executing the requested transaction and verifying the identity of the data subject, and makes no other use thereof.

Minors

In the event that the Website is not intended for use by minors (under the age of 16), personal information shall not be collected from such individuals without the express consent of a parent or guardian. It is hereby clarified that above the age of 16, independent consent may be given.

In the event of registration by a minor, the User must contact the Company for the purpose of verifying parental consent by means of a message to the parent's telephone and/or a confirmation email to the parent.

In the event that the Company receives personal information from minors, the Company will use the information only for the purposes detailed in this Policy, and will take all necessary security measures to protect their privacy.

In the event that the Company receives information from a minor without valid parental consent, the Company will immediately delete the information and will notify the parent by means of a message to the parent's telephone and/or an email to the parent.

3. Transfer of Information Abroad

Insofar as the Company transfers personal information across international borders, the transfer of information shall be made only to countries that afford an adequate level of protection to personal information, or on the basis of appropriate contractual undertakings between the Company and the recipient of the information, in accordance with applicable guidelines.

With recipients of information in other countries, the Company signs: Data Processing Agreements, Standard Contractual Clauses, and strict information security undertakings.

4. Automated Decision-Making

The Company may make use of automated tools for the analysis of your personal information, including the creation of a marketing profile, content personalization and personal offers, identification of usage and purchasing patterns, and improvement of user experience.

The Company does not make decisions with legal or significant effects on you based solely on automated processing of personal information, unless:

• Such processing is required by law.
• Such processing is required for the formation or performance of a contract between you and the Company; or
• You have provided your express consent thereto.

In cases where automated decisions as aforesaid are made, you have the following rights:

• The right not to be subject solely to an automated decision.
• The right to demand human intervention.
• The right to receive an explanation regarding the decision made.
• The right to appeal the decision.

5. Data Retention Period

The Company shall retain the personal information only for as long as is required to achieve the purposes for which it was collected, or as required by law, after which the information will be deleted or anonymized, unless there is a legal obligation to retain it.

It is hereby clarified that purchase and payment data shall be retained for 7 years, in accordance with applicable tax laws.

Registration details and user account details shall be retained until the account is deleted by the data subject or closed by the Company.

Marketing information and preferences shall be retained for a reasonable period in accordance with the marketing purposes, or until the data subject requests their removal.

6. Confidentiality, Information Security, and Encryption

The Company undertakes to maintain the confidentiality of the personal information in its possession, and to ensure that all persons acting on its behalf undertake in writing to maintain the confidentiality of the information and to refrain from using it, except in the course of performing their duties and for the purpose for which the information was provided. The provision of information on the Website and/or its collection during browsing and use of the Website are secured processes, using the TLS (Transport Layer Security) and/or SSL protocols customary in the field of online commerce, which enable the encryption of information transmitted over the internet in a manner that does not permit the reading and/or identification of such information during transmission.

The Company employs technological security measures for the information in its possession, and pursuant to all applicable law. To this end, the Company implements advanced technological security measures to prevent the loss of personal information, damage to its integrity, unauthorized access to it, or unlawful alteration thereof, as well as standards accepted in the internet industry, including encryption and other protections, among them: restriction of direct access by third parties to the database, management of access authorizations to the Company's information systems and their limitation, password management, implementation of means for the identification and authentication of Website users, installation of firewalls, encryption of personal information transmitted over communications networks, documentation of access to the database and security events raising concern regarding damage to the integrity of the information or unauthorized use thereof, periodic backup of the information, adoption of procedures and mechanisms to ensure the recovery of personal information, and the conduct of periodic audits to ensure compliance with this Policy. In addition, the Company takes precautionary measures against internet fraud, given that it is a target of fraud attempts by various entities. Accordingly, the Company recommends that Website users browse the internet using a secure browser, verify that the communications means available at the operator are up to date, update them as necessary, and ensure that access passwords to the personal area, if any exist on the Website, are maintained and not disclosed to any other party.

Nevertheless, you should be aware that browsing the internet involves many risks, such as identity theft (PHISHING), exposure of unencrypted information, infection by viruses, and eavesdropping on computer communications.

Using a computer without active and updated antivirus software or without an updated operating system exposes you to infection by viruses and/or spyware (SPYWARE) that may record your activities on the computer or disrupt your activity thereon. The responsibility for ensuring that viruses do not penetrate the computer from which you conduct your activity on the websites rests solely with you, through the installation and regular updating of anti-virus tools.

Beware of fraudulent emails or text messages (SMS and the like) – Fraudulent emails or text messages are messages ostensibly sent on our behalf that request the recipient to enter the Website and/or another website by means of a link contained in the message, and to provide or update their personal details, citing reasons for the required update: security reasons, system upgrades, and the like. The link in the message may be an accurate imitation of the official website of the Company from which the letter was ostensibly sent. This is a method used unlawfully to obtain personal data of the recipient for the purpose of accessing their accounts.

In general, we do not send requests in emails and/or text messages to receive your contact details, such as username and password, as may be required for use of the Website. Therefore, if you hold a password for personal use of the Website, you should be aware that the password is confidential and intended for your use only, and must not be transferred to any party at the operator or any other external party. Any request for your password is fraudulent and should be disregarded, and you should inform us immediately.

In the event of a serious information security incident that may expose data subjects to real risk, the Company will report this to the relevant authorities, and will notify the User of the details of the incident as soon as possible and in accordance with applicable law.

7. Aggregate and Non-Personal Information

The Company is entitled to use aggregate and non-personal (fully anonymous) information for any business, statistical, or marketing purpose. Such information does not enable the identification of any data subject and shall not be associated at any stage with personally identifiable information. The Company may combine non-personal information it has collected with additional non-personal information collected from other sources. In addition, the Company is entitled to share aggregate information with third parties, including consultants, advertisers, and investors, for the purpose of performing general business analysis. For example, the Company may report to its advertisers regarding the number of visitors to the Website and the most popular characteristics or products. Such information does not include any personal information and may be used to develop content and services that will assist Users, and to personalize content and advertising.

8. Advertising Material

When using the Website's systems and/or purchasing products on the Website, you are giving your consent to the Company or anyone on its behalf to contact you, including by electronic message, short text message, or any other means or method, and to send advertising material intended to encourage the purchase of a product or service or to encourage the expenditure of money in any other manner, as well as any other advertising message.

At any time, you may withdraw your consent and cease receiving advertising material as aforesaid by clicking on the "Unsubscribe" button in the body of the message sent to you, or by contacting the Company as detailed in this Policy below. The withdrawal of consent shall be immediate (and at most within 72 hours).

It is hereby clarified that operational or legal notices required for the provision of the service (such as invoices, order status updates, or changes to terms and conditions) do not constitute "advertising material."

9. Cookies

As stated in the data subject's terms, the Company uses "cookies" (hereinafter: "Cookies") which serve, inter alia, to verify details, adapt to the data subject's preferences, and collect statistical information. It is hereby clarified that your consent is not requested prior to such use.

You should be aware that "Cookie" files are files located on the hard drive of your personal computer that enable the collection of information about your internet preferences and usage habits, such as preferred websites, areas of interest, and the like. The Company may use "Cookie" files to enable it to adapt the Website, the content, and the services offered thereon to the preferences of the data subjects and to improve the browsing experience on the Website.

If you do not wish the Company to collect information through the use of "Cookie" files, you may change the settings in the browser you are using, delete existing "Cookie" files, prevent the creation of "Cookie" files, or create an option whereby, upon the detection of each "Cookie" file, you are given the opportunity to agree or refuse the creation of such a file. Your choice not to receive "Cookie" files and/or to cancel the receipt of "Cookie" files will diminish your ability to enjoy or will otherwise impair all interactive features and/or all services on the Website.

It is hereby clarified that files essential to the Website's operation ("Essential Cookies") will be stored on your computer without the need to obtain your consent.

With respect to non-essential Cookies (such as those used for advertising or marketing analysis purposes), you will be requested to provide your prior consent by means of a "Cookie Banner" consent notification appearing on the Website.

You may change your browser settings at any time and delete existing Cookies.

10. Links to Other Websites

The Website may include links ("Links") to various websites on the internet that are not operated by the Company (hereinafter: "Other Websites") and which operate a different privacy policy.

11. Disclaimer

The Company bears no liability for damages caused or that may be caused to you as a data subject of the Website or to third parties as a result of the use of the Website and/or the information provided and collected in the course of such use and/or the inability to use them and/or for damages caused by events beyond its direct control.

The Company does not have the ability to guarantee that there will be no performance errors in the protection of the privacy of personal information about you. Furthermore, the Company shall bear no liability for any case or damage, direct or indirect, in connection with the use and/or provision of personal information, including inter alia, the disclosure of personal details due to errors, unauthorized access by third parties, and any other factor beyond their reasonable control. Use of the Website is at your sole responsibility and you agree that you shall have no demand and/or lawsuit and/or claim against the Company and/or anyone on their behalf in connection with the use of the Website.

12. Your Rights Regarding the Information

Right of Access and Correction of Information – Every person is entitled to access the personal information about them held by the Company. To access the information, the data subject must contact the Company or by means of an online request on the Website. If it becomes apparent that the information is incorrect, incomplete, or inaccurate, the data subject shall be entitled to request its correction or deletion, and the Company shall act in accordance with the data subject's request, provided that there is no legal ground for its rejection. The Company shall respond to the User's request within 30 (thirty) days of receipt thereof.

The foregoing does not apply to information that is confidential by law, unless the confidentiality is for the benefit of the applicant.

You are entitled to access, in person or through another person authorized in writing by you or through a guardian, the information about you held in the Company's database. If you have reviewed the information about you and found that it is incorrect, incomplete, unclear, or not up to date, you are entitled to contact the Company with a request to correct the information.

Right to Erasure – You are entitled, in person or through another person authorized in writing by you or through a guardian, to request the Company to delete the personal information collected about you ("Right to be Forgotten"), in the cases provided for by law, except for information that the Company is required to retain by law or for the purpose of managing legal proceedings.

Right to Restriction of Processing – You are entitled, in person or through another person authorized in writing by you or through a guardian, to request the Company to restrict the processing operations performed on your personal information, such that the Company will retain the information but will not make active use thereof, except in cases where this is required in order to fulfill a legal obligation or to manage legal proceedings.

Right to Data Portability – You are entitled, in person or through another person authorized in writing by you or through a guardian, to receive from the Company the personal information collected about you in a structured, commonly used, and machine-readable format, and to transfer it to another entity at your request, subject to the limitations of the law and technology.

Right to Object – You are entitled, in person or through another person authorized in writing by you or through a guardian, to object at any time to the processing of your personal information, in whole or in part, for any purpose whatsoever. In such a case, the Company shall cease the processing, unless it is under a legal obligation or has a clear legitimate interest to continue processing the information, as permitted by applicable law.

For any question regarding this Privacy Policy, as well as requests for the correction or removal of information, you may contact us at: support@trypups.com.

You agree that the Company shall be entitled to prevent you from using the Website in relevant cases.

13. General

This Privacy Policy shall be governed by and interpreted in accordance with the laws of the State of Israel. The competent courts in the Tel Aviv-Jaffa district shall have jurisdiction over any matter arising from this Privacy Policy.

Use and browsing of the Website shall constitute consent to all the provisions of this document.

In the event that a competent court determines that any provision of the Privacy Policy is unlawful and/or invalid and/or unenforceable, in whole or in part, then, to the extent so determined by the competent court, only that provision or (as the case may be) only part of it shall be void, and this shall not affect the remaining provisions of the Privacy Policy, which shall remain in full force and effect and shall be binding upon you.

The Company shall not be liable for any damage of any kind, indirect or direct, caused to you or to anyone on your behalf, if any information about you is lost, or reaches an adverse party and/or is used in any unauthorized manner.

The Company may amend (by way of modification, deletion, removal, addition, including the addition of conditions) (hereinafter: "Amendment") the Privacy Policy on the Website, from time to time and at its sole discretion.

Use of the Website and/or the systems shall be subject to the new Privacy Policy following the Amendment. You are therefore required to read the Privacy Policy each time you use the Website.

14. Contact

For any question, inquiry, or request regarding this Privacy Policy, please contact us at: support@trypups.com